Web Design Case Studies

June 11, 2018

Abby B Photography… a custom Pro Photo design

I just adored working with Abby. When we first spoke she told me her goal in her photography business is to create a fun enjoyable session experience for each of her clients. I love this! I really dig her approach and philosophy as a photographer.

It was so important that her warmth come across in her website. A little bit of flair, lots of creativity, and a bubbly friendly personality that can make anyone feel at ease… that is how I would describe Abby and hope this project does that justice. (I think it does and she loved it too!)

We did a logo, branding, and full custom design using Pro Photo 6. Check out some of the screenshots below and head over to see her full site at abbybphotography.com.

Abby’s galleries have quick links and a feminine touch with script titles. We kept to delicate colors for the main parts of the site but added pops of bright, including her pink on pink logo.

We incorporated a long home page with a scroll down to give a flowing feel to the site. The menu bar sticks to the top of the screen so viewers can easily find what they needed, wherever they are on the site.

Below is her masonry style portfolio, for quick viewing of images. They can be clicked to see in a larger view or scrolled to get it all in at once.

This brings us to our Meet Abby page. Abby worked really hard on creating the content for this page. I love how bold and fun it turned out!

As always, the site is completely mobile responsive and great for SEO. To see it all, check out abbybphotography.com.

Looking to book your own site revamp? Send me a note.

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March 17, 2018

Custom website design for Mary Kate McKenna Photography

I’ve known MK for a few years, and used to work on her Heart of Frederick website. I must admit when she came to me in the fall saying she wanted to revamp her Mary Kate McKenna Photography website, I was just the slightest bit scared. She already had a very custom beautifully designed website.

After we spoke in detail, I understood. Her website no longer matched her vision and she had some big changes in mind for her business going forward. A site can be really good and not right for you. This was the case.

As for all custom ProPhoto design clients, we start with an in depth survey and inspiration board. Then we go through the answers in detail during our discovery meeting to kickoff our project. MK was very clear that she wanted a well organized minimalist site but what her inspiration pins brought out was that she also loves color and a feminine touch.

MK already had a logo that she wanted to keep but was open to changing the colors. We created a color palette with a pop of peach and sage green. For the logo, we went with charcoal for the font color and peach for the bird graphic.

Projects morph as they develop. During the concept review I encourage clients to remember that it’s still going to grow more. The design is kind of living, breathing and morphing entity as we work together. The collaboration and where it takes us is one of my favorite parts of what I do.

Here is the concept layout for MK’s website.

You’ll notice on the live website, many elements do carry over but others changed. Some got removed, as they just didn’t work with the final vision. We actually started with the logo a different color and the signup bar. We also went with a bit warmer of an slightly off- white for the background.

Here are some screenshots from her site, of the finished product.

Mary Kate has been in business for 14 years. That is a long time in the photography industry that tends to have lots of new startups. She has always worked with families and couples repeatedly over time, from photographing their engagement session to their babies years later. We incorporated an incredible video that she had created to showcase this, and a link to a page talking about this experience. It was really important that this be eye catching on her site.

Some other important features were a blog that was easy and quick to view posts, clean galleries, and an about section that really lets people get to know MK.

Check out the full website for Mary Kate McKenna Photography at mkmckenna.com.

If you are looking to rebrand or build a new website altogether, send me a note for details about working together.

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March 12, 2018

Blush Floral Design Studio

We recently built a website for Blush Floral Design Studio in Bel Air, Maryland. This feminine website is a personalized template based on the Genesis framework, using a beautiful theme by one of my favorite designers, Restored316.

As I told Linda, I’m not a flower person, but oh my gosh! Linda’s design just stopped me in awe of how beautiful they are. The site is filled with photos of Linda’s floral designs, shows off her extensive experience, and lets the viewer get a feel for what it’s like to work together with Blush.

It’s completely mobile responsive (as are all the sites I design). I thought I’d show off the site on a mobile platform today. Go to www.blushflorals.com to see more of Linda’s work.

website design for wedding vendors

Are you a wedding vendor? I specialize in working with photographers, wedding planners, and women centric small businesses. Send me a note to discuss your project.

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March 3, 2018

Moments by Melanie, a new site

Oh gosh, this one is overdue. One day someone should put me on a blogging schedule! I admit I’m not very organized when it comes to keeping track of which projects I’ve shared and which I haven’t.

We completed Melanie’s Pro Photo custom designed website a few months back. She has beautiful airy photos of these gorgeous New England weddings. (I have a thing for New England!) Melanie came to me wanting a new responsive website, since so many clients are doing at least their first look through for photographers on their phones.

Her brand is modern and clean but still feminine and timeless. We kept her original logo and came up with a color palette around it, after working through a branding survey together. Then we chose fonts, went through concept layouts, multiple feedback sessions, and finally created the finished Pro Photo design.

Each custom site is different. On Melanie’s site we put a lot of time into designing just the right page to showcase her features. As an experienced wedding photographer, she’s been featured in a lot of different blogs and magazines! Here’s a little glimpse of this page.

Take a peek at www.momentsbymelaniect.com to see more, and if you are looking for a new website or just some tweaks to your current one, send me a note.

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