Our latest website launch is for De Nueva Photography, a NYC photographer specializing in weddings and elopements.

De Nueva’s brand is bold, bright and straightforward. This website is information rich, with amazing content guides for different elopement locations, lots of details about wedding photography, and extensive portfolios. Below is a quick video walk-through of the website.

This project started with designing the look and feel, as always, but for this website how we organized information was extremely important. Nickie, owner of De Nueva, has a lot of clients coming to NYC from far away to get married, and needs the website to communicate everything upfront. We carefully planned what is important to see right away and added quick links to these pages. Then we organized the navigation in a way that viewers can get to the type of photography they are interested in easily.

Nicki’s photography style is unique and fun. We wanted a site that shows this off but also incorporates the same feel in the style of the website design.

To break up the amount of written content, we added large images, some with testimonials.

We also used Call To Actions to get in touch throughout the website, often just above the footer of each page, and added a testimonial to each of these buttons.

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