I was just listening to Kristen Kalp at Brand Camp talk about Muggle vs. Magic. It really hit home. I have been thinking about chaos and order since my last Mistakes I Made Starting my Business blog post, Accept the Chaos.
In summary she talks about the things we must do as muggle work, from getting dressed to taking care of our bookkeeping. Magic is the heart of what creatives do. I just love the comparison. (My summary doesn’t do her podcast justice so I do really recommend heading to her website.)
My mistake when starting my business was that I didn’t find my calm in the chaos. I just stirred the chaos. I didn’t have any idea about how long it took to do anything related to running a photography business. Earlier I spoke about thinking I’d just work several hours each weekend day, photographing four clients each weekend.
I didn’t sit down and make a list of the tasks that come with each client.
- Finding the clients (marketing)
- Communicating with each client before and after the session
- Editing the photos
- Uploading the photos for sharing
- Blogging the photos – not mandatory but good for marketing and client satisfaction
- Taking their money
In addition to this list, there are the business tasks:
- Setting pricing / packages and creating price lists
- Maintaining photography equipment
- Registering a business and paying taxes
- Networking within the industry
- Learning / attending seminars and conferences
To find order in our chaos we need to realize all the steps that are involved in running a business and have some idea of how much time needs to be devoted to these tasks.
I found out the hard way that editing took way longer than expected. …