We can sit here and spend all day, night and the next day talking about SEO, search engine optimization. You can pay lots of money for seminars, learn online about the latest techniques. You can hire a special SEO team that will guarantee search results for a pretty good sum of money monthly with a year commitment. You can spend all your time focusing on the little details of SEO instead of taking photos or whatever your true passion is.
Do all these things work?
Some times. SEO strategies typically improve your ranking. I do offer SEO evaluations where I go through each detail of your on site and off site SEO, giving you a detailed list of action items.
But if you were to do ONE thing…
The action item that matters most is that you are creating quality content related to your industry on a regular basis.
What does this mean?
This means if you are a photographer, you are showing off your work maybe once per week, or whatever you can commit to. In these blog posts, you are including written words and images. Each page or post should correspond to one topic that you want to get found for.
If you are a wedding photographer, this may be a venue or “punk brides with converse shoes”… don’t be afraid to get specific. Maybe only 2 people search for punk brides with converse each month but they may be your ideal clients.
On your home page, you’ll do your broad terms such as “Washington DC wedding photographer” but then everything you write is about whatever topic relevant to what you do that you are covering.
What about other content?
Don’t only show your work, talk about what you do. Give advice. Show off your knowledge and show off who you are. Maybe you love horses and went to the horse show last weekend. Okay that not wedding related but is the horseshow in the same town as that quaint inn that features high end weddings, then the town is relevant!
Get creative, create content, show off who you are and what you do.
But I hate to write and blog
No one said you have to write. (Okay maybe I did just a few paragraphs ago but I take that back.) You have to share. You can create videos, podcasts, interviews… any kind of content that works for you, though some written words do help.
If you don’t love an aspect of your business, outsource it. There are people that will write your content, optimize your images and prep them for you, so you can get back to doing what you do best.
But is this enough for SEO?
No but it’s certainly the best place to start and it’s something that anyone can then take off and run with. You can learn how to add alt tags to your images and use Yoast SEO to see how your target keyword is doing. You can learn Google Analytics, hire someone to look at it, or use a simpler plugin for tracking your stats. Creating content is something you can do today, without any additional skills, so it is the best place to start.
There is always more you can do but that is true of most things in life. I advice clients to have their sites setup to be SEO friendly, create good content regularly and not drive themselves crazy analyzing their numbers every day!
Interested in redesigning your website or an SEO evaluation? Send me a note.